L’AZURDE – NUIT BLANCHE

L’AZURDE – NUIT BLANCHE

PRODUCTION

Contact Us

PRODUCTION

Contact Us

Since 1980, L’azurde has rapidly evolved to become the largest gold and jewellery designer, manufacturer, and distributor in the Middle East, as well as one of the largest jewellery manufacturers in the world.

THE BRIEF

L’azurde needed an aspirational one-minute video to mark the arrival of the New Year and send best wishes and blessings to their online following. Not only did the video need to highlight their breath-taking jewellery pieces, it also had to create powerful emotional moments associated with the charm and sentimentality of the season.

When anyone thinks of winter, one of the first things that comes to mind is snow. As a Strategic Jewellery Marketing Company, we therefore chose to set our film in a fairy-tale-like winter wonderland.

Conceptualisation / Art Direction / Brand Messaging / Content Production / Content Creativity / Creative Direction / Editing / Sound Design / Casting /

OUR APPROACH

Appropriately titled ‘Nuit Blanche’, we created a story filled with utopian scenes – our leading lady driving through falling snow at dark, an enchanted cabin in the woods, a table draped with crystal glasses and sparkling jewels, and dazzling fire lights creating a path through a pure white snowscape.

The immaculate cinematography captures the joy, excitement and whimsical magic associated with the beginning of a new year, and the luxury of the L’azurde brand.

DIRECTOR’S NOTES

“I really wanted to capture the pristine coldness of the snow for “Nuit Blanche”, so we shot for 18 hours straight in the flawless but freezing cold landscape of Tbilisi, Georgia. However, the extreme cold did not stop our Production team from pulling off this ambitious production. From capturing beautiful macro shot details of the jewellery and the breath-taking cinematic drone shots of the Georgia mountain scenery, to rigging the camera onto the Rolls Royce and lighting fire flakes in the snow, we went out of our way to make every shot in the film truly remarkable.”

THE RESULT

The film was one of the brand’s most successful campaigns for 2018.
It garnered over 1M views on Facebook and more than 300,000 views on YouTube.

case studies

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

SÉLECT LABEL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION