RANA MIKDASHI
RANA MIKDASHI
STRATEGY
Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.
Contact UsSTRATEGY
Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.
Contact UsTHE BRIEF
Launched in 2012, Rana Mikdashi Jewellery is a Handmade, Sculptural Jewellery Brand Based In Dubai, inspired by the raw forms of nature, centuries of rich heritage and limitless experimentation.
Our brief was to create a Marketing Strategy that not only showcases the brand story, ethos and one-of-kind, signature pieces to an audience of fashion forward women who demand distinctive and striking style, but also drive traffic to the online store.
CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION /
OUR APPROACH
Understanding that our target audience don’t follow mainstream fashion trends, our digital strategy needed to reach customers with eye-catching content on the right platforms at the right time, grow the brand’s audience and convert people from awareness to sales.
As a full-service Digital Agency In Dubai that specialises in 360-degree Marketing Services For Jewellery Companies, we showcased the perpetual style of the handcrafted, unique jewellery pieces by developing an e-commerce website that attracted attention and told the brand story with strong design, strong statements and even stronger Jewellery Photography. Then a comprehensive SEO strategy and Social Media Strategy ensured that we attracted and engaged the right market with the right messaging and of course the right look.
OUR SOLUTION INCLUDED:
- Brand strategy
- WEBSITE DESIGN AND DEVELOPMENT
- Ecommerce strategy
- SOCIAL MEDIA MANAGEMENT AND SOCIAL MEDIA MARKETING
- SEO
- CONTENT MARKETING
THE RESULT
The e-commerce website was officially launched earlier this year, and thanks to a highly Effective Digital Marketing Strategy, the brand has enjoyed a significant increase in online sales and built a social community of eccentric style.
What Our Clients Are Saying
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
14
Worldwide Awards
22
Years in Business
#1
Louvre Abu Dhabi
Brand Film Premiere
1K+
Campaigns Produced
The region’s leading
luxury digital
marketing agency
Trusted by Hundreds
of brands
from new york to dubai our work travels
14
Countries
4
Continents