MANDARIN ORIENTAL EMIRATES PALACE
MANDARIN ORIENTAL EMIRATES PALACE
Compelling content production for the luxurious Emirates Palace Mandarin Oriental Abu Dhabi that invites you on a whimsical journey where opulent dreams come to life.
Contact UsTHE BRIEF
The Emirates Palace is an iconic symbol of luxury in Abu Dhabi – a royal hotel residence set on a pristine private beach. Mandarin Oriental announced its takeover of the flagship property and called upon ASTUDIO, a Full-Service Hospitality Marketing Agency, to develop a launch campaign to capture the brand essence in film and Photography Content.
It was paramount that Emirates Palace made a splash with its grand re-opening, and showed the different aspects of the hotel from its top-flight spa to Michelin-Starred restaurants.
CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION /
OUR APPROACH
Leading the creative approach, our Production team directed and produced an exceptional one-of-a-kind long-format film with six teaser videos that showcase the hotel in an imaginative way. Our story takes the viewer through a series of fantastical scenes in which the lines of dreams and reality blur. Our female protagonist, dressed in a liquid gold dress reminiscent of the Mandarin Oriental branding, stumbles across the scenes, which are all possibilities of how a guest could choose to spend their time during their unique stay at the Emirates Palace. The promise? Whatever your wish, it’s all made possible here.
THE RESULTS
For Mandarin Oriental’s first hotel launch in Abu Dhabi and to re-establish the Emirates Palace as a landmark, we created a Video Production featuring an evocative and full of life edit, along with shorter, captivating videos, which were shared across all social media platforms, each selling the idea that a stay at the Emirates Palace Mandarin Oriental goes beyond the limits of any other hotel experience. Photography was also used in a 360-degree campaign including PR.
What Our Clients Are Saying
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
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22
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Louvre Abu Dhabi
Brand Film Premiere
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