RANA MIKDASHI

RANA MIKDASHI

STRATEGY

Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.

Contact Us

STRATEGY

Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.

Contact Us
THE BRIEF

Launched in 2012, Rana Mikdashi Jewellery is a Handmade, Sculptural Jewellery Brand Based In Dubai, inspired by the raw forms of nature, centuries of rich heritage and limitless experimentation.

Our brief was to create a Marketing Strategy that not only showcases the brand story, ethos and one-of-kind, signature pieces to an audience of fashion forward women who demand distinctive and striking style, but also drive traffic to the online store.

CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION /

OUR APPROACH

Understanding that our target audience don’t follow mainstream fashion trends, our digital strategy needed to reach customers with eye-catching content on the right platforms at the right time, grow the brand’s audience and convert people from awareness to sales.

As a full-service Digital Agency In Dubai that specialises in 360 Marketing Services For Jewellery Companies, we showcased the perpetual style of the handcrafted, unique jewellery pieces by developing an e-commerce website that attracted attention and told the brand story with strong design, strong statements and even stronger Jewellery Photography. Then a comprehensive SEO strategy and Social Media Strategy ensured that we attracted and engaged the right market with the right messaging and of course the right look.

OUR SOLUTION INCLUDED:
rana mikdashi prod ran ecom vb x

THE RESULT

The e-commerce website was officially launched earlier this year, and thanks to a highly Effective Digital Marketing Strategy, the brand has enjoyed a significant increase in online sales and built a social community of eccentric style.

case studies

Mandarin Oriental Social Strategy

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BVLGARI WONDERS OF LOVE

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Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Sharjah Events - 2021 Calendar #SeeSharjah

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Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

Oman in Venice Art Biennale

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ELIE SAAB TIMEPIECES

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B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

HADARA MAGAZINE

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Experience Oman - A 360 Roadmap

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VOGUE ARABIA FINDING MĀ

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MANDARIN ORIENTAL EMIRATES PALACE

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Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Experience Oman OmanByYou

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L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

BVLGARI Jannah, a Five-Petal Story

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION