THE BRIEF
For Wego Arabia’s 2018 summer ad campaign, ASTUDIO, as the Leading Creative Agency In Dubai, was tasked with convincing consumers to think about booking their next holiday in a completely new way: booking online with Wego.
Conceptualisation / Art Direction / Brand Messaging / Content Production / Content Creativity / Creative Direction / Editing / Sound Design / Casting /
OUR APPROACH
People love to travel but the hassle and perceived expense of booking flights and hotels usually means they spend their time fantasising about their dream vacation, rather than making it happen.
With our five television commercials, our Travel Marketing and Video Production teams teased this insight to create a variety of humorous “home-made” holiday scenarios with the goal of telling people that with Wego, you can make your fantasy holiday a reality.
From filling a lounge with beach sand to mimic a family seaside trip to playing golf on the boardroom table in the middle of an important meeting, we broke convention and appealed to our sun seekers who daydreamed of escaping everyday life.
THE RESULTS
The TVCs that also ran online enjoyed nearly 2M views on YouTube.
DIRECTOR’S NOTES
“To the untrained eye, the advert appears to be filmed by an amateur YouTuber. However, that is where the magic and true intelligence of this ad campaign lies.
The twist in the videos was that the actors themselves were the ones filming with iPhones! We went to the extent of training actors on how to hold the iPhone to create the visuals we wanted during a three-day shoot in Cairo. The camera movement was of course rehearsed but the actual camera was in the hand of the actor or from another actor’s point of view.”
case studies
SÉLECT LABEL
ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.
STORE OF THE FUTURE
ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.
Oman in Venice Art Biennale
We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.
Experience Oman OmanByYou
With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.
B FOR BEIRUT BVLGARI
BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.
MFDP LEGAL
ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.
BVLGARI Jannah, a Five-Petal Story
This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.
VOGUE ARABIA FINDING MĀ
ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.
Wego - Holidays
For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.
Vogue & WIRED X NEOM
ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.
HADARA MAGAZINE
For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.
THAT CONCEPT STORE
THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.
Sharjah Events - 2021 Calendar #SeeSharjah
Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.
ELIE SAAB TIMEPIECES
ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.
Experience Oman Website Wonder
Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.
Mandarin Oriental Social Strategy
The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.
Vyntage Horology
ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.
Experience Oman - Love Summer Again
ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.
Experience Oman - A 360 Roadmap
ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.
Piaget Ramadan #TurnLifeOn
Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.
BVLGARI WONDERS OF LOVE
"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.
MANDARIN ORIENTAL EMIRATES PALACE
For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.
L’AZURDE - Nuit Blanche
Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.
RANA MIKDASHI
We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.
Azza Fahmy Real Love
Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.
ETHER BY CLOUD SPACES
ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.
What Our Clients Are Saying
“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”
“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”
“Working with ASTUDIO has been an absolute game-changer for our business. Their social media services have helped us reach a much wider audience and their digital marketing strategies have significantly boosted our online presence. We couldn’t be happier with the results! Thank you, ASTUDIO, for your exceptional work!”
“ASTUDIO’s social media services have been instrumental in building our brand’s online reputation. Their creative content and strategic approach have captured our target audience’s attention and generated significant leads. We are thrilled with the outcome and look forward to continuing our partnership with ASTUDIO!”
“I applaud ASTUDIO’s exceptional work. Their creative brilliance, attention to detail, and strategic execution of the Kilian Perfume campaign left me impressed. ASTUDIO is the perfect partner for anyone seeking remarkable results.”
“ASTUDIO for me, is synonymous of high quality, passion and commitment for productions that contributed to our brand’s magic in the region. The talent of ASTUDIO is to transform a brief into a compelling story, full of emotions. I collaborated with them on several projects and they keep surprising me by their ability to innovate each time.”
“We have been working with ASTUDIO for several years where they have contributed a lot to our brand positioning across various celebrity and corporate campaigns through always providing high quality and engaging content for us with a 360 brand approach. The team are amazing and are a great strategic partner for us!”
“ASTUDIO is a professional company with a flexible and collaborative approach. The quality and creativity of our launch campaign were amazing and they delivered our vision perfectly. This is the start of a great partnership and we couldn’t ask for a better team to work with.”
“Our business relation with Astudio is 10 years now, we have started with them on photography project and throughout the years we have felt their seriousness in treating their business, strategic and quality of input they added to the projects and our team, All resulting in expanding this mutual partnership to bigger projects. Despite their head office & studio is based in Dubai, we haven’t felt any shortage in the logistics required to close the required successfully. Keep it up”
“We have been working with ASTUDIO for a number of years…, they have been always able to provide create, innovative and exciting ideas. They are a great team to work with and have always gone above and beyond, we couldn’t recommend them more.”
“We have worked with ASTUDIO on a number of different projects and they have always exceeded our expectations in creating a whole new prospective of ideas that are innovative, creative and authentic. Adding to this, the commitments they keep to makes me recommend them in every step we take moving forward with our future projects.”
“ASTUDIO is my go to studio, their work is impeccable, the team is brilliant and so easy to work with. Their attention to detail, creativity, flexibility and delivery is unrivaled. We’ve worked together on location and in studio and the results are always incredible”
“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”
“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”
“Working with ASTUDIO has been an absolute game-changer for our business. Their social media services have helped us reach a much wider audience and their digital marketing strategies have significantly boosted our online presence. We couldn’t be happier with the results! Thank you, ASTUDIO, for your exceptional work!”
“ASTUDIO’s social media services have been instrumental in building our brand’s online reputation. Their creative content and strategic approach have captured our target audience’s attention and generated significant leads. We are thrilled with the outcome and look forward to continuing our partnership with ASTUDIO!”
“I applaud ASTUDIO’s exceptional work. Their creative brilliance, attention to detail, and strategic execution of the Kilian Perfume campaign left me impressed. ASTUDIO is the perfect partner for anyone seeking remarkable results.”
“ASTUDIO for me, is synonymous of high quality, passion and commitment for productions that contributed to our brand’s magic in the region. The talent of ASTUDIO is to transform a brief into a compelling story, full of emotions. I collaborated with them on several projects and they keep surprising me by their ability to innovate each time.”
“We have been working with ASTUDIO for several years where they have contributed a lot to our brand positioning across various celebrity and corporate campaigns through always providing high quality and engaging content for us with a 360 brand approach. The team are amazing and are a great strategic partner for us!”
“ASTUDIO is a professional company with a flexible and collaborative approach. The quality and creativity of our launch campaign were amazing and they delivered our vision perfectly. This is the start of a great partnership and we couldn’t ask for a better team to work with.”
“Our business relation with Astudio is 10 years now, we have started with them on photography project and throughout the years we have felt their seriousness in treating their business, strategic and quality of input they added to the projects and our team, All resulting in expanding this mutual partnership to bigger projects. Despite their head office & studio is based in Dubai, we haven’t felt any shortage in the logistics required to close the required successfully. Keep it up”
“We have been working with ASTUDIO for a number of years…, they have been always able to provide create, innovative and exciting ideas. They are a great team to work with and have always gone above and beyond, we couldn’t recommend them more.”
“We have worked with ASTUDIO on a number of different projects and they have always exceeded our expectations in creating a whole new prospective of ideas that are innovative, creative and authentic. Adding to this, the commitments they keep to makes me recommend them in every step we take moving forward with our future projects.”
“ASTUDIO is my go to studio, their work is impeccable, the team is brilliant and so easy to work with. Their attention to detail, creativity, flexibility and delivery is unrivaled. We’ve worked together on location and in studio and the results are always incredible”
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
14
Worldwide Awards
22
Years in Business
#1
Louvre Abu Dhabi
Brand Film Premiere
1K+
Campaigns Produced
The region’s leading
luxury digital
marketing agency
Trusted by Hundreds
of brands
from new york to dubai our work travels
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