ELIE SAAB TIMEPIECES

ELIE SAAB TIMEPIECES

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CREATIVE

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Jewellery photography for ELIE SAAB Timepieces Campaign Launch
THE BRIEF

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces, marking the brand’s first foray into fine watches to be worn by the modern woman as a statement of sophistication.

Taking inspiration from ELIE SAAB’s haute couture collections, the line of 28 ladies’ styles is spearheaded by EAYAN – a family of five unique watches featuring an eye-shaped face and spiked embellishment.

Our brief was to create a story surrounding EAYAN’s eye design, a protective symbol which “represents a divine, watchful gaze” and communicate that through multimedia content for social media, website, and media buying purposes.

VIDEO PRODUCTION / LAUNCH CAMPAIGN / CREATIVE STORYTELLING /

Photo production for Elie Saab Timepieces campaign
Luxury watch photography for ELIE SAAB Timepieces collection
OUR APPROACH

Through our creative Marketing Strategy, our Luxury Agency developed a story of a female protagonist caught between light and dark – metaphors for good and evil. Her watch becomes her shield; the eye, her protector and guardian to ward off negative energy and spirits.

Visuals of celestial movements and the sound of a thunderstorm spark our audience’s senses as she experiences an introspective awakening, stepping out of the shadows.

To extend the distinct aesthetic for the timepieces across to Still-Life Imagery, the model was captured on set in photography and product-only shots were given an ethereal blue wash with cosmic effects in post-production reminiscent of the campaign.

As part of the project, ASTUDIO’s Jewellery Photographers also shot and retouched flawless E-Comm Images of the entire collection for the online retail shop and B2B product brochure.

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THE RESULTS

The campaign stills and film are a beautiful representation of ELIE SAAB’s elegance and the allure of the timepieces. Teaser cuts and product-only snippet videos were produced in support of additional social-optimized content.

Shared with @eliesaabworld’s Instagram audience of over 7m followers, the content was also used across ELIE SAAB TIME, as well as in-store POS.

DIRECTOR’S NOTES

“The film has a real high fashion feel in high contrast for edge. I love the spine-tingling silhouetted scenes and the visually powerful synergy between the beam of light reflecting on the watch’s surface and an eclipse in space.”

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

case studies

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Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

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MANDARIN ORIENTAL EMIRATES PALACE

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BVLGARI WONDERS OF LOVE

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VOGUE ARABIA FINDING MĀ

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SÉLECT LABEL

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L’AZURDE - Nuit Blanche

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B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

ETHER BY CLOUD SPACES

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Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
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Trusted by Hundreds
of brands

from new york to dubai our work travels

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Countries

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