Hospitality Photography

2018-02 fairmont bab day 2-248_V2

Hospitality Photography

On Assignment: Toufic Araman’s Sunset Resort

Egypt

To photograph the resort area of Sharm El Sheikh, in Sinai, Dubai-based photographer Toufic Araman spared no effort
.He lit the hills. He lit—individually—the area under the area under each of the dozens of umbrellas on the normally dark beach. With an ingenious hack, I might add. He even lit the boat.
And he did it all without a single strobe, as he all but apologized to me later. That’s right, this is all done with continuous lights. And it wasn’t easy.
It was done as part of a 40-day shoot promoting international tourism to Egypt, which Araman calls “one of the best things to even happen” to his career. Sharm El Sheikh (map) is full of resorts, frequently illustrated with the predictable postcard-type imagery. But after scouting the area, he decided to go for something different.