ASTUDIO takes a leap into the future of advertising
A brand new ad campaign will have you looking at booking your next holiday in a whole new way. Whatever vacation you have in mind, from fishing trips and golf getaways to bungee adventures and beach breaks, this advert re-imagines them all. Bringing those daily vacation fantasies to life and capturing the viewer’s attention from the first few seconds of footage.
This is the path that Wego.com (leading worldwide travel search engine) has embarked for his advertising campaign this summer 2018.
Lunched right before the two main events of the seasonin the MENA region – EID Al Adha and the FIFA World Cup – using clever filming techniques and expert knowledge, the irreverent campaign conceptualised and produced by ASTUDIO takes a leap away from traditional, and lands in the future of advertising.
People love to travel but the hassle of booking and the expense stops them from going. The campaign, composed of 5 TVCs recreating a variety of “home-made” holiday scenarios and created on a 3-day shoot in Cairo was made with the aim of re-igniting the spark of excitement within people when it comes to booking a summer vacation.
The ad campaign reminds people that they don’t have to stay at home imagining the possibilities, the holiday of their dreams really is within their reach.
To the untrained eye the advert appears to be filmed by a modern day YouTuber. However, that is where the magic, and true intelligence, of this ad campaign lies. Toufic Araman, Film Director and the creative team at ASTUDIO, revealed that it was in fact the actors themselves who were the ones who were filming, “this was the twist in the ad. That is our unique selling point. We went to the extent of training actors on how to hold the phone to create the visuals we wanted.” The camera movement was of course rehearsed but the actual camera was in the hand of the actor or from another actors’ point of view.
Stepping away from the conventional and outside of the box, mobile phones where even used to film the scenes. The clever aim behind this technique is just an example of the talented team that are working behind the scenes at ASTUDIO. “We did this to make the viewer believe it is a home- made video and will stand out from the rest of the ad intermission. People are tired from the ads look and we need to approach it from a different angle. Times are changing, and ASTUDIO is already one step ahead.
ASTUDIO is a boutique digital content and production studio founded over 11 years ago and known for their combination of creativity and storytelling of a typical digital agency, with the technical expertise and execution of a production company.
Producing campaigns for multi-national giants including Majid Al Futtaim, P&G, Swarovski, Cartier, HSBC, Nike, L’AZURDE, Fairmont, Raffles, Qatar and Emirates Airlines. Not only do they have the ability, they also have the knowledge to control all aspects from quality and concept throughout the process, beginning to end.
The outstanding and world-class work the nimble ASTUDIO team produce is reflected in the 12 awards they have won in the UK, US and Australia. Not to mention the coveted Lucie Award.