EXPERIENCE OMAN DIGITAL ROADMAP

EXPERIENCE OMAN DIGITAL ROADMAP

STRATEGY

Contact Us

STRATEGY

Contact Us

Oman Ministry of Heritage & Tourism (MOT) is in charge of the promotion of The Sultanate of Oman via their brand Experience Oman.

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THE BRIEF

The aim of Experience Oman is to be a leading destination platform, which provides an engaging multichannel tourist-centred experience, rich in value-added content.

For 2020 and beyond, Oman MOT needed to develop a Marketing Strategy and digital roadmap to grow Experience Oman’s online presence, as well as monitor and assess the performance of the digital activities of its global offices (KSA, UAE, Oman, France, Italy, UK, Germany, Netherlands, Russia and India).

Audit / Data Analysis / Planning / Road Mapping / Digital Strategy / Content Strategy / Influencer Strategy / Social Media Strategy / KPI Definition /

OUR APPROACH

To formulate the Digital Strategy for Experience Oman, we first needed to understand the brand’s existing digital footprint. This meant auditing its digital assets to identify what was working and what wasn’t. As a Full-Service Digital And Creative Marketing Agency In Oman, we then compared the results with an analysis of digital marketing trends in the travel and tourism sector, along with the brand’s main competitors, both locally and internationally.

From this we drew the digital roadmap: a multichannel strategy to reach, convert, and engage with Experience Oman’s audience and potential new audiences through the right channels, platforms and Digital Marketing Solutions.

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OUR ROADMAP INCLUDED

• Online Reputation, Social Listening and Crisis Management to monitor brand perception
• Search Engine Marketing and Display Marketing to ensure higher ranking and visibility
• A Content Creation Strategy to promote fresh, engaging content with thumb-stopping power
• Ongoing User Generated Content (UGC) to support the content creation strategy
• A Social Media Influencer Strategy to identify the perfect brand ambassador to promote Oman’s warm, welcoming personality
• An email marketing strategy with proper segmentation for Experience Oman’s B2B and B2C audiences
• Setting up several metrics for the digital team at Experience Oman to ensure goals are met

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

case studies

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

SÉLECT LABEL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION