EXPERIENCE OMAN DIGITAL ROADMAP

EXPERIENCE OMAN DIGITAL ROADMAP

STRATEGY

Contact Us

STRATEGY

Contact Us

Oman Ministry of Heritage & Tourism (MOT) is in charge of the promotion of The Sultanate of Oman via their brand Experience Oman.

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THE BRIEF

The aim of Experience Oman is to be a leading destination platform, which provides an engaging multichannel tourist-centred experience, rich in value-added content.

For 2020 and beyond, Oman MOT needed to develop a Marketing Strategy and digital roadmap to grow Experience Oman’s online presence, as well as monitor and assess the performance of the digital activities of its global offices (KSA, UAE, Oman, France, Italy, UK, Germany, Netherlands, Russia and India).

Audit / Data Analysis / Planning / Road Mapping / Digital Strategy / Content Strategy / Influencer Strategy / Social Media Strategy / KPI Definition /

OUR APPROACH

To formulate the Digital Strategy for Experience Oman, we first needed to understand the brand’s existing digital footprint. This meant auditing its digital assets to identify what was working and what wasn’t. As a Full-Service Digital And Creative Marketing Agency In Oman, we then compared the results with an analysis of digital marketing trends in the travel and tourism sector, along with the brand’s main competitors, both locally and internationally.

From this we drew the digital roadmap: a multichannel strategy to reach, convert, and engage with Experience Oman’s audience and potential new audiences through the right channels, platforms and Digital Marketing Solutions.

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OUR ROADMAP INCLUDED

• Online Reputation, Social Listening and Crisis Management to monitor brand perception
• Search Engine Marketing and Display Marketing to ensure higher ranking and visibility
• A Content Creation Strategy to promote fresh, engaging content with thumb-stopping power
• Ongoing User Generated Content (UGC) to support the content creation strategy
• A Social Media Influencer Strategy to identify the perfect brand ambassador to promote Oman’s warm, welcoming personality
• An email marketing strategy with proper segmentation for Experience Oman’s B2B and B2C audiences
• Setting up several metrics for the digital team at Experience Oman to ensure goals are met

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

case studies

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Vogue & WIRED X NEOM

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L’AZURDE - Nuit Blanche

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Azza Fahmy Real Love

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Oman in Venice Art Biennale

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BVLGARI WONDERS OF LOVE

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Piaget Ramadan #TurnLifeOn

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For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

THAT CONCEPT STORE

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Sharjah Events - 2021 Calendar #SeeSharjah

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B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

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22

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Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
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Trusted by Hundreds
of brands

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