Oman Ministry of Heritage & Tourism (MOT) is in charge of the promotion of The Sultanate of Oman via their brand Experience Oman.

The brief

After developing a brand language and guidelines for Experience Oman, the next step was to bring this new identity to life visually on the experienceoman.om website. This was key as the website is central to expanding the digital marketing efforts and enhancing the target market’s first experience of Oman.

The website offered its own unique challenges as it consisted of 50 pages of content, each of which needed to be translated into seven different languages! It was also of particular importance to ensure that the pages by language were properly localised, including information and offers relevant to each of the markets.

Art Direction / Website Development / Front-End Development / Back-End Development / UI/UX Design / Technical Consulting / SEO / Mobile-Friendly / Accessibility / GDPR Policy / Creative Direction

Our approach

Our objective was to design a mobile-friendly, highly accessible, aesthetically appealing website with an enhanced user experience. The components of our success formula were:

Audit & Planning

Our digital team audited the website to understand every aspect of the project and looked for gaps and areas for improvement. We also benchmarked international tourism websites to come up with the latest website design and development best practices to improve the overall experience.

Wireframes

We evolved the website by optimising the existing wireframe structure while totally transforming the visual design and experience.

Technical Development

We applied our digital magic to both the front and back ends of the website to develop page designs and layouts. We also ensured SEO, as well as GDPR compliance and website accessibility for the visually impaired.

Layout & Design

The new brand guidelines were applied across every page, in every language, for a cohesive look across all of the brand’s digital assets. We also updated all images and videos to reflect the brand’s refreshed tonality.

Content

While content for the website is written in English and Arabic, every other language (Russian, Dutch, German, Italian, French) was carefully translated and localised to ensure better SEO and customer satisfaction.

Testing

Website performance including responsiveness, loading and functionality across all web browsers and devices was fully tested before launch.

Maintenance

Our monthly maintenance and quality checks ensure that all technical development and functions are optimised and adequately working.

Content Updates

We are constantly adding exciting new content to keep the website relevant and updated.

Responsive layout
The result

We saw a +15% year on year increase in organic sessionsand more than 47% of the website visitors are now landing on it via ‘organic search’. The average page load time has been reduced by 44% and bounce rate has dropped by 7%

Visit website

experienceoman.om

strategy

creative

production

digital